The Obvious Positioning Play
The Obvious Positioning PlayPositioning & Signature Framework

Seventeen questions. Two things you can actually sell with.

Find the position hiding inside everything you already know.

For experienced consultants, coaches and founders who are good at the work and vague on the page. Answer seventeen questions about your market, your expertise and your beliefs. Get back the commercial position and the framework that only you can credibly own.

17 questions 15–18 minutes No personality quiz Saves as you type
You get — 01

Your Positioning Snapshot

Best-fit buyer, buying trigger, the problem they see versus the one you see, the outcome you own, your category POV, how you should sound, and four versions of your positioning statement.

You get — 02

Your Signature Framework

Your own Operating System: three levers that take your buyer from a painful current state to a valuable new one, each with a core promise and three working components — plus a map of which of your offers covers which lever.

How it works

  • Three sections, seventeen questions. Your market, your expertise, your values. Nothing else.
  • Personality is not a separate quiz. It gets read from how you think, decide, explain and refuse — then it shapes the language of both outputs.
  • Write like you talk. Specific and slightly messy beats tidy and vague. Every abstraction gets caught and sent back to you.

quiet positioning, in order

€99 one-off Two deliverables Yours to keep Print or export anytime

First, so you can come back to it.

Where should your positioning live?

Your answers save as you go, and your two deliverables get attached to this address so you can find them again.

Used to save your run and to send you your results. Nothing else, and no list you didn’t ask for.

Admin

Who has used it.

 

What they answered

1

Section one of three

Your Obvious Market

What this section is for

    Question 1 of 15 Your Obvious Market

    Last look before the machine runs.

    Everything you told us

    Edit anything that reads vaguer than you meant it. The quality of what comes back is decided here.

    Ready to build your positioning

    This runs twice: once to find the commercial position hiding in your answers, once to turn it into a framework you can sell from. Takes about a minute.

    Reading your answers

    Keep this tab open. Nothing is lost if you refresh — your answers are saved.

    Deriving your market, expertise and values profile
    Writing your Positioning Snapshot
    Building your three levers and mapping your offers onto them

    Here is the commercial position hiding inside everything you just told us.

    Your positioning, made obvious.